Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool designed to deliver fast drying performance in a lightweight, travel-friendly form. The launch builds on the company’s earlier Pocket hair dryer and combines high airflow, intelligent temperature control and a foldable design.
Patrick Wang, Dreame Technology’s business director for Australia and New Zealand, said Australian consumers are increasingly looking for products that fit busy lifestyles without compromising performance. According to Wang, Pocket Cake is intended to provide professional-level drying performance in a compact design for everyday styling, travel and life on the go. He added that the launch demonstrates Dreame’s activity in the beauty and personal-care industry and its aim to match consumer needs.
Airflow and heat control
The dryer uses a 110,000RPM high-speed brushless motor and can generate airflow speeds of up to 70m/s, which Dreame says helps significantly reduce drying times. Its NTC temperature-control system monitors temperature 500 times per second and automatically adjusts heat output. According to the company, this helps maintain a consistent drying temperature while protecting hair from excessive heat exposure.
Dreame also lists 350 million negative ions per cm³, a feature designed to help minimise static, reduce flyaways and leave hair looking smoother and more polished after styling. The company presents these functions as part of the dryer’s everyday styling performance.
Portable design and finishes
Pocket Cake has a 180-degree foldable design that allows it to collapse into a compact, phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V. According to Dreame, the format is intended to fit into luggage, handbags or bathroom drawers.
The product is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. The dryer is priced at RRP $299 and comes with a styling nozzle and storage bag.
Pricing and availability
It is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November.
The foldable body and sub-450g weight are central to the product’s travel positioning. Dreame says the dryer can be stored in spaces such as luggage, handbags and bathroom drawers. The retail rollout combines online availability with a later physical-store launch at the two retailers. These features are presented around drying speed, heat management and portability, and the company is targeting consumers who want a compact option for daily use and travel.