The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes, with a pledge to donate a pair of socks to a baby or child in need for every order placed.
The company was founded in 2018 by Katie Saunders, a mother of three. It initially set an ambitious target of donating 6,000 pairs by Christmas. The business says that target has already been surpassed, and it has raised the goal to 10,000 pairs, an increase of 4,000 pairs on the initial figure.
To help donations reach families around the country, the brand is working with Little Village, Baby Bank Alliance and Baby Basics UK. The three organisations support families experiencing hardship and will help distribute the socks to babies and children who need them most. Under the pledge, each order placed triggers a donation of one pair of socks.
Saunders built the business without outside investment and says she wants to use its success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to help bring extra warmth to children in need this winter. The company is promoting the initiative in the run-up to Christmas.