Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers, with the campaign running through Christmas.
The promotion combines advertising on StationeryNews.net and PGBuzz.net with activity on Instagram and LinkedIn. The campaign is built around the brands, personalities and stories that have made stationery an enduring interest.
The launch follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. At both events, customers bought copies for friends, family and fellow stationery enthusiasts, supporting the book’s positioning as a present.
Leonard-Morgan said he was particularly encouraged by how many buyers saw the book as a gift for someone else. He noted that many people know someone with a favourite fountain pen, a treasured notebook or a strong interest in stationery shops, and said Stationery Icons brings together the stories behind the brands those readers love.
The Christmas campaign also invites the 100 brands featured in the book to mark their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts around the world.
Richard Webb, Publisher at Narrative Media, said stationery inspires a considerable affection and loyalty. He said the book’s special quality lies in the breadth of stories it brings together, spanning six centuries of ingenuity, entrepreneurship and design. He added that featured brands would have an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
Stationery Icons has an initial print run of 1,000 copies. The first edition is priced at £80 and is available to order directly from stationeryicons.com.